For more than two decades, Brazilian entrepreneur Just Paulinha has dedicated her career to innovation, creativity and helping people express their individuality through beauty. Long before television introduced her to international audiences, she had already established herself as a respected professional, educator and businesswoman in Brazil.
With over 22 years of experience in the beauty industry, Just Paulinha is the founder of Joia Piercing and the creator of Ear Visagism® and Australian Piercings®, techniques that combine aesthetics, balance and personal style through carefully designed ear compositions. Throughout her career, she has trained professionals, developed her own methodology and built a reputation based on precision, creativity and personalized service.
Her work has attracted clients from across Brazil, including well-known public figures, while her educational approach has helped inspire professionals seeking to elevate their careers in the beauty industry. Rather than following trends, Just has focused on creating techniques and encouraging professionals to view beauty as a form of personal identity and self-expression.
Today, international audiences are discovering another side of her story through Season 12 of 90 Day Fiancé. While the series follows an important chapter of her personal life, it also introduces viewers to a woman whose journey has been shaped by years of dedication, entrepreneurship and perseverance.
Behind the television cameras is an entrepreneur whose career has been built over decades through consistent work, continuous learning and a commitment to innovation. Those who know her professional journey recognize that her story extends far beyond reality television. It is the story of a woman who transformed passion into purpose and purpose into a successful career.
Throughout her professional life, Just has remained committed to encouraging confidence, individuality and authenticity. These same values are reflected not only in her work, but also in the way she approaches new experiences and opportunities.
Her appearance on 90 Day Fiancé offers viewers the chance to get to know her beyond her professional achievements, revealing the personal side of someone who has spent years building a meaningful career while embracing life’s unexpected chapters.
As audiences continue following her journey on television, Just Paulinha represents a generation of entrepreneurs whose success is defined not only by professional accomplishments, but also by resilience, authenticity and the courage to embrace new experiences while remaining true to who they are.
For Just Paulinha, every chapter of her journey reflects the same belief that has guided her career for more than twenty years: meaningful achievements are built through dedication, consistency and the willingness to continue growing, both personally and professionally.