The treatment that took over the U.S. is now arriving in Brazil in a new version, led by a woman at the forefront.
Luciana Soares Narloch, the founder of Peach UP, has an inspiring story that goes far beyond beauty. From her first experience working at an insurance brokerage, Lu always stood out for her determination and respect in human relationships—principles that drove her to become a successful entrepreneur in various industries, especially in the beauty sector.

Today, as the head of Peach UP, Luciana is dedicated to transforming women’s self-esteem through “BoomBoom Up,” a revolutionary cream that promises to deliver firm and healthy-looking glutes. “The creation of this cream was entirely designed to enhance women’s self-esteem,” Lu reveals. “BoomBoom Up treats cellulite and stretch marks, improves skin texture, firms and tones the glutes, deeply hydrates the area, and features cutting-edge technology that delivers fast and visible results.”

With a mission to impact women’s lives, Lu Soares emphasizes the importance of self-care. “When I created this product, my dream was to make a difference in women’s lives through self-care and self-esteem with something extensively tested and capable of delivering satisfying results quickly with continuous use. My goal has always been to boost women’s self-confidence. Receiving feedback from clients saying they feel happier when they look in the mirror shows me that I am truly fulfilling my purpose,” she affirms.
The success of BoomBoom Up is undeniable, and the presence of figures like Nicole Bahls—who is both an ambassador and a satisfied user of the brand—further highlights the product’s effectiveness. “We really start seeing results within seven days, but, of course, continuous use is essential,” says Lu.
But what makes BoomBoom Up such a special product? “With regular use, your skin will become firmer, more radiant, deeply hydrated, and with smoothed imperfections, eliminating the dreaded ‘orange peel’ effect,” she explains.
Additionally, Lu highlights the product’s extra benefits, including folliculitis prevention, stretch mark lightening, and deep hydration that leaves the skin nourished, soft, and glowing—with an irresistible peach scent. “The presence of women leading major companies is crucial to promoting diversity and inclusion in the corporate world,” she emphasizes.
Luciana Soares sees her journey not just as a professional triumph but as a commitment to female empowerment and social transformation. “By helping women feel more confident in their bodies, I contribute to fostering a culture of acceptance and self-appreciation, which is essential in today’s society,” she concludes.
But it doesn’t stop there—Luciana speaks about the importance of women leading major companies:
“The presence of women as owners of large companies is fundamental to promoting diversity and inclusion in the corporate world. When women lead businesses, they bring unique perspectives and diverse experiences that enrich decision-making and innovation. This not only challenges gender stereotypes but also inspires other women to pursue their own entrepreneurial journeys.
In the specific case of Peach UP and the glute firming cream I launched, my goal was always about more than just offering a product; it was about making a positive impact on the self-esteem of countless women. By helping them feel more confident in their bodies, I contribute to fostering a culture of acceptance and appreciation that is essential in today’s society.
Improving self-esteem can have a ripple effect, empowering women in all areas of their lives. So, being the owner of Peach UP represents not only business success but also a commitment to social transformation and female empowerment,” Luciana Soares concludes.
Thus, Peach UP and its BoomBoom Up are not just products; they are an extension of the ongoing fight for elevated self-esteem, transforming the lives of women across Brazil every single day.